More Advanced Performance Marketing Topics
More Advanced Performance Marketing Topics
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Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of shopping businesses are turning to server-side tracking as a way to enhance their information collection procedures. While it calls for extra technical knowledge than normal GTM and may introduce additional costs, it can result in higher precision and even more trusted information
Pixel tracking makes use of an item of code to sign up conversions on your internet site. It's very easy to set up and much less prone to ad blockers.
1. A lot more exact information
The conventional method of tracking conversions on a website, making use of pixels, is having trouble with altering web browser privacy plans. This suggests that the information being sent to Google Ads, Facebook Manager and various other platforms is less exact than it needs to be.
Server-side tracking is a more secure alternative that assists to bypass these restrictions, as it's loaded from your very own domain and treated as first-party code, suggesting it's much less likely to be affected by advertisement blockers or other security actions. This supplies much more accurate information and a much more complete picture of individual journeys throughout channels.
In addition, this sort of tracking permits services to track conversions outside of the internet site, such as call and in-store check outs, which can be difficult for pixel-based monitoring. This flexibility offers marketing professionals much more possession over the data they send, and makes it much easier to adhere to numerous data laws. It's also a great deal less prone to fraud, as it's harder for deceptive stars to control the system by altering the postback link.
2. Better control over information.
Server-side monitoring enables businesses to gather and enrich information prior to sending it to third-party analytics/advertising platforms. This boosts data efficiency and accuracy, which can aid online marketers make even more informed advertising and marketing decisions.
Standard pixel tracking counts on JavaScript tracking codes that are placed in web site site visitors' web browsers. These tracking codes are usually blocked by advertisement blockers, which can result in data collection disturbances and incorrect outcomes. Server-side tracking allows organizations to bypass these limitations and supply accurate, constant information that is less vulnerable to disturbance.
This type of tracking additionally allows services to track conversions that take place beyond the website, like phone calls and in-store purchases. This is essential considering that new personal privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) restrict the life span of cookie-based monitoring pixels to 7 days. This is an essential reason why S2S is more reputable for organizations seeking to adapt to these modifications.
3. Much less susceptible to fraudulence
Server-side tracking allows services to adjust data payloads before it gets to 3rd party endpoints, boosting security and privacy. This is particularly vital as different browsers and systems increasingly transform how they take care of cookies. As an example, in iOS 14, Safari will only supply first-party cookie data and will certainly not allow pixel-based tracking. Making use of server-side tracking, you can bypass these limitations and remain to track conversions that happened beyond your website.
Additionally, server-side monitoring enables you to record user data straight by yourself servers. This gets rid of dependancy on third parties, which can be vulnerable to violations and privacy infractions.
A server-side radar is a collection of instructions that tells your internet site's web server what events to tape. This information is after that sent to analytics tools like Google Analytics and Facebook Service. It's likewise utilized to cause event-based advertisements, such as retargeting. In contrast, pixel tracking is a different approach that uses a small piece of code on your website to gather information from users.
4. Simpler to apply
Server-side tracking is an information collection process that occurs on the web site's very own server, bypassing web browser restrictions. This suggests that data collected by the website/app is first sent to the web server where it's refined and then forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this strategy is that it reduces the scope of data administration and offers companies more control over best social media ad tools transmission, making it typically much more trustworthy. Therefore, it's much less prone to data challenges caused by things like a damaged connection or an active ad blocker being set up.
With OWOX BI's Server-Side Monitoring, your service can gather real-time conversion information similarly that you would certainly with pixels or a cookie, yet this is after that passed straight to your advertising and marketing devices on the web server. This permits you to have even more exact information and aids make certain conformity with personal privacy guidelines such as GDPR. Additionally, it likewise prevents the monitoring restrictions imposed by web browsers and ad blockers.